I got to communicate with Pauline Wong on personal level - one of the maestro behind Munch Minstry - when I joined the Singapore Mom Bloggers group last year. Pauline has been one of my motivating factor to cook better for my family and has sub-consciously pushed me to be more explorative in my own kitchen.
Pauline has never ceased to awe me with her wide range of cooking skill and I take my hats off to her especially when she stays up late to bake artisan bread for breakfast and wakes up early in the morning to prepare bento boxes for her children! Now this is one dedicated mama for sure. Aren't her children just so lucky to have a skillful mom in the kitchen?
Thank you Pauline, for gracing this interview on my blog. Here's wishing you and your work partner, Louisa, all the very best in moving forward with Munch Ministry!
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When and how did Munch Ministry came about?
It all
began with my craze over the HappyCall Pan in September 2011. The joy &
love for cooking daily meals also began since then. That time I was an active
sharer in a facebook food group and eventually my enthusiasm rubbed off on
Louisa who was in my FB contact list. We knew each other through work during
the years I was in the advertising media industry.
Together
we formed Munch Ministry as a platform for all enthusiastic home cooks to
gather & share their passion in cooking with each other.
Did
you face any challenges while setting up Munch Ministry?
The
initial challenge was to decide to set aside a sum of money to get a website
started. The other hurdle was to put up all recipes (over 100 recipes) shared
by the members of Munch Ministry onto a proper holding place i.e. a website so
that everyone has a common and easy way of sharing & accessing all the
recipes shared.
Maintaining
an active social media group is still a challenge to us as it does really take
up a lot of our time. Providing members with interesting information/activities
to keep them engaged is another daily challenge we face.
But I
must say, running Munch Ministry has taught me loads that I wouldn’t have
imagined I would. Especially in areas about online marketing, social media
engagement and all. We are still learning day-by-day, discovering loads about
the psyche of members, what works, what don’t. I just find it fascinating and
really fun!
You
have an impressive fan base of more than 15,000 in your Facebook page! What do
you think drew in the crowd?
We
were honestly very blessed in the year of 2012. Our enthusiasm in the HappyCall
Pan has gotten the attention of a Straits Times journalist who incidentally was
also a contact in my FB list. She approached us and asked if we would like to
be interviewed. Since then, we’ve received coverage by Yahoo News! and Razor TV
within the same year. The rest as they say, is history.
After
all the dust has settled from all the media attention, we continued our hard
work to make sure we post daily in our Facebook page and website. Keeping up
with new content about food, cooking, baking, I believe is another factor that
keep the community interested.
What do you enjoy the most about Munch Ministry?
I love
to cook and bake as it’s a continuous learning journey. Being able to share
what I’ve learned and inspire the people around me are the things that keep me
going.
How
do you manage your time with family and work demands?
Putting
in more than 12hours a day in Munch Ministry is indeed not an easy task. I try
to keep a routine in what I need to do especially on a daily basis.
With a
child in formal school and another who will be entering P1 soon, I’ve learned
to work around the limited time I have during the kids being in school, and
while they are sleeping to keep up with the household chores and work demands.
Above
all, I have a very supportive husband who is very hands-on in managing the
children. So his help does free me to do what I need to do from time-to-time.
Work aside, tell us what are the 3 ingredients that is a must have in your
fridge?
Wow 3
must have ingredients… I’d say it’s egg, leafy vegetables and chicken. These
are the must haves and with just these 3 ingredients I can most definitely whip
up a meal!
Any
inspiring words for someone who is keen to venture into the kitchen to cook?
Be
fearless and experiment!
Here
are more links to where you can find out about Munch Ministry!
Razor
TV Video link:
Part 1
Part 2
Upcoming
events
Look
out for our new classes such as Parent/Child baking class, Korean Cuisines,
Artisan Bread Classes in June onwards at the Civil Service Club. Announcements
will be up in Munch Ministry’s website and Facebook Like Page!
Website:
http://munchministry.com
Pinterest:
http://pinterest.com/MyMunchMinistry/boards/
Instagram:
http://instagram.com/MunchMinistry
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